Slay Your Blog Post - A Step-by-Step Guide to Writing SEO Friendly Blog Articles
Your website looks fabulous but you know it needs a blog. But why, you ask?
Because the more you update your website and the more content you produce, the better you look to Google.
In other words - you’ll be more likely to be found in a Google search - which is the whole dang point of having a website, right?
Let’s make sure your blog articles are working for you and bringing you more business.
Here are the steps I take when I write SEO-friendly blog articles for my clients:
Step 1: Choose a topic
To me, this is the hardest part. Ask yourself these questions: What will be of most value to my readers? How much research with this entail? Can I write it in a way that is different from all the other articles that are already written on the same topic?
Step 2: Research
One strategy that I use is to collect links and quotes in a research file. I love Trello for this - it’s free and it keeps me organized. See what other people are already saying about the topic and then decide on what spin or angle you are going to add to your own article to make it stand out.
Step 3: Keyword Research
If you’re not embedding the right keywords into your article, it will never get found. Take your basic keywords and add more specific words to them to make long-tail keyword phrases. Tools I like to use are Nehal Patel’s Ubersuggest, the Google Ads Keyword Planner, and Moz’s Keyword Explorer.
Step 4: Create an Outline
I love creating an outline. It gives me direction. And this way I am not staring at a blank page wondering how the hell to get started. Include the following: Your hook (or lede), introduction, body points, and conclusion.
Step 5: Write!
Tip - don’t write from top to bottom. Start in the middle with the stuff that you know most about. Write the conclusion next and save the introduction for last. The introduction sets the tone for the document and I don’t know what the tone will end up being until I write the meat of the article. Also - don’t worry about putting in the keywords while you write your first draft! Write to your readers first - not to Google spiders.
Step 6: Place keywords
Now is when you go back and place your keywords strategically within the text. The important thing here is to make sure that the keyword phrases and words are placed so that it flows nicely. If you can, put the most important keywords in the headings and title. If it won’t work nicely to embed keywords in headings, don’t do it.
Step 7: Edit and proofread
If you have a second pair of eyes, please use them! By now, you and your article are intimately connected. Have a fresh pair of eyes read over it and make sure it is getting the point across. I usually print out what I wrote and edit the old fashioned way - with a red pen. Finally, break up the text so that it doesn’t look too bulky - internet readers need a lot of spacing between sentences!
Congratulations! It’s ready to post. Don’t forget to tag it and categorize your article on your website.
If you don’t have the time to keep up with your blog, hire someone to do it for you!
I created a blog post cheat sheet to help you along. When you sign up for my newsletter, you’ll get access to all my cheat sheets (they are being added to every week!)