8 Ways to Write Effective Facebook Campaigns

Facebook is one of the best ways to drive traffic to your website. With over 1 billion daily users, Facebook is a no-brainer when it comes to reaching your target audience.

Want more people clicking through your website? Utilize these 8 tips to turn friends into customers.

1. Get to know your potential clients

Do your research. Who is buying your product or service? Are they men or women? What is their age group? Modify your tone and voice to reach this audience. Real estate agents will write in a much more formal way than, say, a skateboard manufacturer.

2. Use keywords

What words are people using when they search Google for your product? If you offer landscaping services, make sure to include words your customer might be using – weeds, flowers, lawn, etc. Insert these keywords into your post. Utilize a keyword research tool! Here is a super informative resource on understanding keyword research.

3. Ask a question

Engage your reader. Returning to the landscape example, a good question might be along the lines of - "Are your weeds choking your lawn?" Then let them know that you are the answer to their problems.

4. Stay focused

Don’t ramble on and on. Stick to the point and keep away from unnecessary fluff! Facebook users have notoriously short attention spans!

5. Present a clear call to action

The reader should know exactly what to do next. Don’t make it vague. Be short and sweet about it - for example, "Call me today for a free in-home estimate."

6. Add a URL to direct customers to your website

‘Nuff said!

7. Add a photo or video

People love media. It draws their attention. Make it relevant and exciting, so they want to know more.

8. Hire Someone

Don’t have the time to do it on your own? Let me do it for you. Contact me for a free quote on how I can help you boost for Facebook campaigns.