Copy Editor, Copy Writer, Content Writer, Ghost Writer

Journal

If Your Copy is Sloppy...

First - some background…

When my daughter was 8 months old, I became a single mom. At the time, I was also teaching 8th grade. And in the town that I live in, middle school starts at 7:30 am.

Here is what my days were like:

5:30 - 6:30 - Wake up with my daughter - it’s still dark out (gross) - and sit her in front of the TV while I put on coffee, jump in the shower, and get dressed for work.

6:30 - Mom would come over (bless her - I don’t know what I would have done without her).

6:45 - Rush out the door and drive to work.

7:00 - 3:00 - Teach 8th grade (I taught all subjects in a small school with only one class per grade).

3:30 - 4:00 - Arrive back at home and spend 30 minutes of quality time with my daughter.

4:00 - 5:00 - Make dinner and both our lunches for the next day.

5:00 - 5:30 - Eat dinner together.

5:30 - 6:30 - Bath for Hayden, pajamas, and stories. Sometimes TV.

6:30 - 7:00 - Put Hayden to bed

7:00 - Drink wine and stare at the TV while I decompress.

8:30 - 9:00 - Read and fall asleep.

What stands out most in this schedule is the lack of quality time I had to spend with Hayden. I felt she was going to slip away at any moment - like I was going to wake up one morning and she was going to be 15, and probably hate me, because, teenagers.

And it happens. I’ve heard it so many times. I mean, Cat’s the in Cradle makes me cry EVERY TIME.

So I left teaching to start a business. It’s been hard. Really hard. My income is no longer stable. But you know what? I get more time with Hayden now, and I’m not rushed in the mornings. When we hang out together, she gets my full attention.

Why did I choose writing as a business? I can’t tell you the number of times I would read a company’s website, newsletter, or marketing materials and find grammar errors that made me cringe.

I swear, some of my 8th graders wrote better.

Errors in business copy is an immediate turn-off. Do I make errors? Hell yes - we all do; we’re not perfect. But when the errors are so great as to make a sentence unreadable, or to have a word spelled wrong (your, you’re, it’s, its - GASP!) I believe that the company does not care about its readers - their potential customers!

The copy we read from businesses is our first impression. If your copy is sloppy, then what else is not being taken care of? Will I, your customer, be taken care of?

I can’t stress more the importance of well-written content for a business.

Guess what? I can help. I want to help!

A lot goes into website content, ad copy, and other business marketing materials. Make sure the written word is on point. Do your keyword research and make it SEO-friendly and reader-friendly.

Sign up for my newsletter and I promise you will receive content that will help you produce a more professional image that turns the curious shopper into the purchasing customer AND drives more traffic to your website.


Tiffany ConnollyComment